Case Study – From Invisible to Top of Page: How We Transformed a Sign Shop’s Online Presence
When a sign shop owner approached us with a Wix website that was essentially invisible to Google, we saw an opportunity to demonstrate the power of targeted local SEO. Despite Wix’s reputation for SEO challenges, we were able to achieve remarkable results that completely transformed this business’s digital presence.
The Challenge
Our client came to us with a problem many small business owners face:
- A poorly designed Wix website with no SEO optimization
(not even basic SEO) - Zero visibility in Google search results
- Potential customers unable to find them online
- A beautiful brick-and-mortar operation with virtually no digital footprint
Our Strategic Approach
Rather than suggesting an expensive website rebuild, we focused on what would deliver immediate impact: creating geographically targeted local pages to capture search traffic from nearby communities.
We initially proposed adding 5 local pages, but ultimately delivered 7 pages to maximize coverage across the client’s service area in Connecticut and Rhode Island. Each page was carefully optimized for location-specific search terms related to custom signs and graphics.
The Remarkable Results
Within just a few months, the transformation was dramatic:
- #1 Search Position in New London: For relevant sign shop queries, the client now appears at the top of search results 1
- Double Visibility: For locations like Mystic and Ledyard, the client now appears twice in search results, dramatically increasing their chances of being found 1
- Google Business Profile Integration: We ensured their Wix site was properly connected to their Google Business Profile, providing potential customers with accurate business information directly in search results
- Expanded Geographic Coverage: Successfully ranking for searches in:
- Mystic, CT
- New London, CT
- Ledyard, CT
- North Stonington, CT
- Westerly, RI
- Groton Long Point, CT
- Waterford, CT 1
- Appearing Alongside Established Competitors: The client now shows up in “Best Sign and graphics” lists for multiple locations 1
How We Did It
Our process involved:
- Detailed Location Research: Understanding the specific communities and neighborhoods where potential customers might search for sign shops
- Strategic Content Creation: Developing pages that authentically addressed local needs while incorporating proper SEO elements
- Local Business Profile Optimization: Ensuring consistent NAP (Name, Address, Phone) information across platforms
- Leveraging Wix’s Capabilities: Working within the platform’s constraints to maximize SEO potential
The Wix Platform Challenge
Many business owners choose Wix for its ease of use but are disappointed by its advanced SEO limitations. This case study proves that with the right strategy, even a Wix site can achieve remarkable search visibility. While Wix isn’t typically the first choice for SEO professionals, our results demonstrate that smart optimization can overcome platform limitations.
What This Means For Your Business
If your website is currently invisible in search results, whether it’s on Wix or another platform, you’re missing out on valuable local customers who are actively searching for your services. Our strategic approach to local SEO can transform your online visibility without requiring an expensive website rebuild.
Just as we did for this sign shop, we can help your business become visible to the customers who are already looking for your services. The right local SEO strategy doesn’t just improve rankings—it drives qualified traffic that converts to real business.
Would you like to see similar results for your business? Let’s discuss how we can help you dominate local search results, even if you’re currently using a platform like Wix that presents SEO challenges.