Macro trends Health and Wellness: Consumers are increasingly seeking bakery products that offer health benefits, such as high-protein, gluten-free, low-sugar, and seed-based items [1][2]. Emotional Well-being and Comfort: Bakery products that provide emotional well-being and comfort are trending, with consumers seeking out foods that offer a sense of nostalgia and familiarity[3][2]. Sustainability and Ethical Sourcing: Consumers are showing a preference …